Overview

The Immortals

What better way to celebrate 30 years of the uefa champions league than to allow users the chance to pick and share their ultimate UCL team, as I’m sure can be imagined, this created many a debate amongst the team, let only what happened when it reached the general public.

Under a very tight deadline (nothing new there) I created a team selector game that could be iterated upon and white labelled so it could be improved (when time allowed) and be used across different sports. A further consideration had to be made to the multi channel aspect of the campaign and it was paramount that there was full consistency was between tv, online, and below the line, which meant working closely with the different channel teams.

 

  • UX
  • UI
  • Workshops