I’m passionate about solving problems through innovation and championing the user’s perspective within a business. I strive to balance user needs with organisational goals to create outcomes that work for all. My user‑centred approach is rooted in open discovery and research‑driven insight, which guide the solutions I design.

With extensive experience as a thought leader across all the major industry sectors from finance, pharmaceuticals and telecommunications to IOT and  media,  I have continually been entrusted to deliver the best in products, services and strategic plans for  some of the worlds biggest brands.