I love problem solving especially from a perspective of innovation. I take pride in being the users guardian from within the business, whilst at the same time always ensuring that the needs of the business are fulfilled in a way that creates a win win situation for all.
Leading from a user centric design approach, requires a desire to understand and  cultivate an environment where discussion and discovery are a rewarding currency for the team and wider audience to deal within, and because of this, research driven solutions are the foundation for much of my work.

With extensive experience as a thought leader across all the major industry sectors from finance, pharmaceuticals and telecommunications to IOT and  media,  I have continually been entrusted to deliver the best in products, services and strategic plans for  some of the worlds biggest brands.